WhitePages - Holiday List (Concept Test)

Holiday List Manager

  • Organization: WhitePages
  • Timeframe: 2010
  • My role: Sr. UX Designer (wireframes, flows)
  • Team members: Visual Designer: Kyle Myers


Customers needed a quick way to save multiple contacts they found on WhitePages and generate mailing labels for holiday cards.

Success measures

  1. Gain 100% new members through this service.

Key Challenges

The primary difficulty was in getting the labels to print out from the web browser onto Avery Labels. This required a lot of tweaking and testing, and some extra help text for the user to follow.


I designed an inline-editing interface to quickly update names (from "John Doe" to "John and Jane Doe"). To save on development time and test the concept out quickly, I designed very lightweight browsing/jump controls for the contacts list.


  1. The design tested really well and was used by many customers. We did not reach the membership gain level of 100%, but also received significant positive feedback from users who tried it. Due to concerns about marketing fraud, the service was taken down two weeks after launch.


1 / 5
Search Result

2 / 5
Add to List

3 / 5
Edit Inline

4 / 5
Print Labels

5 / 5